Graphic Design Trends for 2017 & 2018

DesignTrends2018

Overview

Rather than one dominant trend, 2017 and 2018 will see multiple design techniques that will influence Graphic, Web and Brand Identity Design. Most compositions will combine and morph multiple techniques to create unique designs that have a clear focus on art over design and provide audiences with a bespoke brand experience.

Glitch / Corrupted

One of the most popular trends right now is the corruption of imagery to create a rebellious and gritty charm. The result is a rebellious effect with an often distressed, non-thought aesthetic.

bundenko; Polly Ester; Anton Lisin; Lisin; Another world; another
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Ruined / Destroyed

Similar to the glitch/corrupted trend above, the ruined trend is a deconstruction of traditional contemporary design with a focus on creating art over design.

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Colour Channel Play

Popular with designers is the ability to play with colour channels to create virtual holographic imagery. This art-working creates immediate depth and movement and shifts from flat design.

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Double Exposure

Double exposure will be a strong design trend this year, especially when combined with Duotone’s and monochromatic visuals that look to provide multiple angles of observation and scenario for the viewer.

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Duotone Double Exposure

Overlapping double exposures combined with colour channel separations will allow designers to show multiple subjects within the same visual to expose viewers to multiple elements of the design.

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Double Colour Light

An another “double” among graphic design trends 2018 is double color light. Double light is an effect that can be achieved with two actual sources of light, or color channel splitting.

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Creative Typography

Although it has remained a strong trend for the past several years, creative typography will continue to be a force for 2017-2018. Appealing for this trend is its ability to seamlessly support and work with other trends.

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Cropped Typography

The art of removing various parts of typography – yet preserve its ability to communicate will continue to be a strong trend especially for identity designers looking to push boundaries on traditional logotypes.

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Chaotic Typography

Just as the “Chaos” effect is influencing art-working and design, chaotic typography will continue to be strong as it supports the overarching trend of unconventional appeal seen across large portions of design and illustration.

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Typography Interaction

The effect of turning type into objects that interact directly with people and subject matters will continue to be a strong trend.

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Negative Space Design

Negative space (the empty space surrounding a design) will continue to be a strong trend as it places focus on the subject. Rather than provide a minimalist or stark aesthetic, Negative Space Design will look to use this area as a method of creating supportive shapes.

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Negative Space Typography

The ability to allow subject and composition elements to protrude from behind typography will be a continued trend that provides immediate depth and interaction in artworking.

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Colourful 3D Composition

Bright, bold colours combined with 3D compositions will be a strong trend in 2018. With so many established and emerging trends taking place, clients will be looking towards design that provides a distinct palette combined with objects that provide depth of field.

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Single Colour 3D Composition

3D compositions – especially within product and packaging design – will look to create immediate volume and pop from substrates through the use of shadows and tones.

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Metallic’s

Metallics in combination with bold colours will inject luxury whilst grabbing viewer attention in 2018. This trend is about bringing a “real-life” feel to both 3D and typography compositions.

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Gradients with Monochrome

Colour Gradients – especially when combined with monochromatic artwork and imagery, will create a strong shift away from flat design, block colour and material design direction. This trend will begin to gain momentum heavily with web design over 2018.

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Hand Drawn Illustration

Illustration will continue (as always) to be a strong design trend across 2017-2018 as clients look to create art over design. This trend will also see a combination of 3D elements as well as typography compositions to create a unique and bespoke experience for audiences.

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Illustration Overlays

For brands that find standard photography uninspiring, the combination of photography with digital or hand drawn illustration will boost the composition effect and create a new edgy look.

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Paper-cut Illustration

Inspired by paper cutting art, this trend is becoming popular as it allows for compositions to be made of differnet layers that bring depth and texture to elements.

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All images within this post are strictly for illustrative purposes only and do not represent the work of Kiriata. All images are copyright to their respective owners.

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